Methodologies, Metrics & Models | Generation M

I never guess. It is a shocking habit — destructive to the logical faculty.

Sherlock Holmes

We really believe in facts; so generally don’t use our “guts” at all. In order to sucseed with facts; we should define some metrics and indicators, than process with some proven methodologies..

Pirate Metrics – AARRR

It some how could have change, but most of the cases we’re using pirate metrics to indicate and to solve the problem.

Acquisition

If you have no one; you can’t grow 🙂

The most media budget-oriented part of our ARRRR. The most important part is choosing the related channels and targeting the right audience at all. We constantly audit the acquisition channels and optimise the budget shares & ROAS.

Activation

Now you have the right audience on your website/app. We should activate her in order to gain her. This could be either a newsletter subscription or any other funnel step according to the business model; e.g for Twitter, it is that follow 5 accounts beyond registration, otherwise data told them they bounce!

Retention

We have a saying in small retail shops like “Yine bekleriz” meaning “you’re always welcome”.  That’s the core of retention 🙂

We should give them a reason to visit us again and again and again. In this step sale is not our concern, our focus is on returning the activated visitor. It is the most important step in all funnel; once we can make her frequent visitor, the rest is more easy!

Revenue

And this is the most important step for clients of course 🙂 It is now time for making more sales!

This step we work on funnels, customer journeys and conversion rate optimisations. All we need is to get paid and make this fast and easy as we can.

Test, test and more test

Referral

Complains to us, satisfactions to your friends. We work on our clients to spread & refer more. If we can gain organic traffic, it is the golden key for our business.

RFM

We prefer to use “Recency, Frequency and Monetary” methodology in order to segment the customers and communicate them in more related & efficient way.

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